Amstone company is implementing a project under the Smart Growth Operational Programme 2014-2020, Measure 3.3 Support for promotion and internationalisation of innovative enterprises, Sub-measure 3.3.3 Support for SMEs in the promotion of Polish product brands – Go to Brand, co-financed from the European Regional Development Fund.

Project title: Introduction of unique amber products of Amstone company to foreign markets
Project number: POIR.03.03.03-22-0020/18

Objectives and effects of the project: The main objective of the project is to internationalize the company, including the creation of a strategy for the entry of Amberstone Jewelry’s products into the U.S. market through, among others, verification of the legal order, partner search and identification of good marketing/export practices in the selected country. Moreover, thanks to the activities carried out under the Industry Promotion Programme for the Polish Fashion Industry, it is assumed that:

  • expanding the sales markets and increasing the sales of Amberstone Jewelry products through the preparation of an optimal solution taking into account the plan of minimizing individual entry risks,
  • establishing business contacts aimed at further development of the company’s activity (preferred: distributors, foreign online and stationary stores),
  • achieving the economies of scale,
  • increase of Amberstone Jewelry brand recognition on the international market,
  • promotion of Amberstone Jewelry as a leader among manufacturers of amber products,
  • dissemination of the Polish national good which is Baltic amber.

Value of the project: 632 552,00 PLN
Amount of the contribution from the EU Funds: 488 325,00 PLN
Project implementation period: 01.09.2018-31.12.2019